CIRCULAR &... 

The circular economy is a model of production and consumption that involves sharing, lending, reusing, repairing, reconditioning and recycling existing materials and products for as long as possible.

This extends the life cycle of products, helping to minimize waste. Once the product has finished its function, the materials it is composed of are in fact reintroduced, where possible, into the economic cycle. So they can be continuously reused within the production cycle generating additional value.  

...LINEAR ECONOMY

A linear economy traditionally follows the "take-make-dispose" step-by-step plan. This means that raw materials are collected, then transformed into products that are used until they are finally discarded as waste. Value is created in this economic system by producing and selling as many products as possible, with no concern for their ecological footprint and consequences. It prioritizes profit over sustainability, with products made to be thrown away once they've been used.

ARE WE IN A LINEAR ECONOMY?

 In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste - the process is linear.